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1
The ethical dilemmas in
marketing
: the positive idea and its desirable and undesirable consequences
Woźniczka, Jarosław
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
4
,
pp. 195-207
Persistent link: https://www.econbiz.de/10011650034
Saved in:
2
Marketing
analysis and decision making
Marcus, Burton H.
;
Tauber, Edward M.
-
1979
Persistent link: https://www.econbiz.de/10000558924
Saved in:
3
An econometric approach to a
marketing
decision model
Frank, Ronald E.
;
Frank, Ronald Edward
;
Massy, William …
-
1971
Persistent link: https://www.econbiz.de/10000572082
Saved in:
4
Marketing
problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
5
A structural model of sales-force compensation dynamics: estimation and field implementation
Misra, Sanjog
;
Nair, Harikesh
-
2009
-
This version: August 2009
Persistent link: https://www.econbiz.de/10003886408
Saved in:
6
A structural model of sales-force compensation dynamics : estimation and field implementation
Misra, Sanjog
;
Nair, Harikesh
-
2009
-
This version: August 2009
significantly improve
marketing
decision-making, and firms’profitability …
Persistent link: https://www.econbiz.de/10003888112
Saved in:
7
Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
Saved in:
8
Marketing
ethics
Murphy, Patrick E.
- In:
Marketing theory : a student text
,
(pp. 83-98)
.
2010
Persistent link: https://www.econbiz.de/10003950811
Saved in:
9
Handbook of
marketing
decision models
Wierenga, Berend
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003631787
Saved in:
10
Scientification of
marketing
: [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter
-
2011
Persistent link: https://www.econbiz.de/10009262056
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