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Lifestyle market segmentation
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Showing
1
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10
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date (oldest first)
1
Exploring the online buying behavior of specialty food shoppers
Liang, Austin Rong-Da
;
Lim, Wai Mun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 855-865
Persistent link: https://www.econbiz.de/10009242121
Saved in:
2
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
3
Lifestyle market segmentation
Michman, Ronald D.
-
1991
Persistent link: https://www.econbiz.de/10013484198
Saved in:
4
Innovations in market segmentation and customer data analysis
Rück, Hans R. G.
;
Mende, Marcus
- In:
Trends and Issues in Global Tourism 2008
,
(pp. 133-148)
.
2008
Persistent link: https://www.econbiz.de/10003645897
Saved in:
5
Market segmentation in the Republic of Croatia according to food-related lifestyle
Kesić, Tanja
;
Rajh, Sunc̆ana Piri
;
Kesić, Helena
- In:
Ekonomski pregled
59
(
2008
)
9/10
,
pp. 503-522
Persistent link: https://www.econbiz.de/10003781966
Saved in:
6
Market segmentation in managerial practice : a qualitative examination
Quinn, Lee
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003838527
Saved in:
7
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
8
Segmenting consumers on their lifestyle characteristics
Krishnan, Jayasree
;
Murugan, M. Sakthivel
- In:
Paradigm : the journal of Institute of Management Technology
10
(
2006
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10003510212
Saved in:
9
Motivations and lifestyle : segmentation using the construct AIO
Gonzáles Fernández, Ana M.
;
Cervantes Blanco, Miguel
; …
- In:
Progress in tourism marketing
,
(pp. 147-160)
.
2006
Persistent link: https://www.econbiz.de/10003538554
Saved in:
10
A multi-country study exploring relationships of lifestyles to ethnocentrism
Spillan, John E.
;
Kang, Zhixin
;
Barat, Somjit
- In:
Journal of transnational management : the official …
16
(
2011
)
2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10009266823
Saved in:
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