//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New directions in marketing :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
15,070
Marketingmanagement
2,529
Marketing management
2,418
Consumer behaviour
1,418
Konsumentenverhalten
1,287
USA
1,284
marketing
1,232
United States
1,151
Theorie
1,081
Theory
1,081
Management
786
Marktforschung
652
Marketing theory
644
Relationship marketing
633
Marketingtheorie
619
Brand management
610
Beziehungsmarketing
597
Markenführung
592
Werbung
578
Advertising
568
Internet marketing
548
Industriebetrieb
536
Strategisches Management
526
Online-Marketing
517
Market research
495
Innovation
489
Welt
378
World
372
Social Web
349
Social web
347
Internet
332
SME
325
KMU
323
Unternehmenserfolg
318
Strategic management
314
Entrepreneurship
310
United Kingdom
310
Firm performance
306
Verkauf
280
Electronic Commerce
279
more ...
less ...
Online availability
All
Undetermined
4,800
Free
2,036
Type of publication
All
Book / Working Paper
8,417
Article
7,772
Journal
289
Other
181
Type of publication (narrower categories)
All
Article in journal
4,177
Aufsatz in Zeitschrift
4,177
research-article
1,149
Aufsatz im Buch
950
Book section
950
Collection of articles of several authors
678
Sammelwerk
678
Graue Literatur
545
Non-commercial literature
545
Lehrbuch
441
Aufsatzsammlung
439
Textbook
415
Working Paper
413
Arbeitspapier
334
Konferenzschrift
309
review-article
300
Thesis
277
Case study
209
Fallstudie
209
Hochschulschrift
208
conceptual-paper
177
review
177
Bibliographie
162
Congress Report
155
Conference proceedings
135
case-report
133
Ratgeber
115
Guidebook
110
viewpoint
107
Glossar enthalten
103
Glossary included
103
Article
80
Reprint
79
Wörterbuch
68
Handbook
66
Handbuch
66
Fallstudiensammlung
50
Bibliografie
48
Collection of articles written by one author
44
Sammlung
44
more ...
less ...
Language
All
English
German
10,330
Undetermined
9,502
Hungarian
555
French
181
Russian
173
Polish
111
Spanish
60
Romanian
46
Italian
29
Ukrainian
24
Lithuanian
23
Portuguese
20
Croatian
16
Dutch
13
Swedish
13
Czech
12
Finnish
9
Slovak
8
Slovenian
8
Danish
6
Turkish
6
Afrikaans
5
Bulgarian
4
Norwegian
3
Serbian
3
Arabic
2
Old English (ca. 450-1100)
1
Japanese
1
Kazakh
1
Latvian
1
Macedonian
1
Nepali
1
Albanian
1
Chinese
1
more ...
less ...
Author
All
Kotler, Philip
167
Sheth, Jagdish N.
47
McDonald, Malcolm
39
Armstrong, Gary
38
Brown, Stephen
38
Kerin, Roger A.
35
Tadajewski, Mark
34
Piercy, Nigel
31
Svensson, Göran
30
Ferrell, Odies C.
29
Baker, Michael John
28
Hair, Joseph F.
28
Leeflang, Peter
27
Peter, Jerome Paul
26
Fill, Chris
25
Homburg, Christian
25
Irwin, Scott H.
25
Kitchen, Philip J.
25
Brennan, Ross
24
Koschnick, Wolfgang J.
24
Hartley, Steven W.
23
Jobber, David
23
Moutinho, Luiz
23
Vrontis, Demetris
23
Malhotra, Naresh K.
22
Franses, Philip Hans
21
Grewal, Dhruv
21
Grönroos, Christian
21
Kaynak, Erdener
21
Keller, Kevin Lane
21
Lovelock, Christopher H.
21
Palmer, Adrian
21
Blythe, Jim
20
Lindgreen, Adam
20
Hanssens, Dominique M.
19
Zaltman, Gerald
19
Kurtz, David L.
18
Rudelius, William
18
Winer, Russell S.
18
Dibb, Sally
17
more ...
less ...
Institution
All
American Marketing Association
85
Edward Elgar Publishing
24
University of Western Sydney
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
OECD
20
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
Florida Atlantic University
12
IGI Global
12
Springer International Publishing
12
Academy of Marketing Science
10
Chartered Institute of Marketing
10
National Bureau of Economic Research
10
NetLibrary, Inc
10
Springer Fachmedien Wiesbaden
10
College of Law and Business
8
Harvard Graduate School of Business Administration
8
School of Marketing and International Business
8
American Management Association
7
College of Business
7
European Society for Opinion and Marketing Research
7
HAL
7
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
Erasmus Research Institute of Management
5
European Association for Industrial Marketing Research
5
European Marketing Academy
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
USA / Department of Agriculture
5
Walter de Gruyter GmbH & Co. KG
5
AMACOM
4
Center for Agricultural and Rural Development (CARD), Iowa State University
4
Department of Economics, Oxford University
4
Econometrisch Instituut <Rotterdam>
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
4
Food and Agriculture Organization (FAO), United Nations
4
Information Resources Management Association
4
International Food Policy Research Institute (IFPRI)
4
Logos Verlag Berlin
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
more ...
less ...
Published in...
All
European Journal of Marketing
463
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
SpringerLink / Bücher
143
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
110
European journal of marketing : EJM
80
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Journal of marketing management : MM
74
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Young Consumers
64
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Strategic Direction
54
Journal of historical research in marketing
52
Journal of macromarketing
51
European Business Review
50
Springer eBook Collection
48
Management Decision
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
Marketing intelligence & planning
46
Journal of business-to-business marketing
44
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
Journal of Research in Marketing and Entrepreneurship
38
The journal of business & industrial marketing
37
International Journal of Contemporary Hospitality Management
36
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Qualitative Market Research: An International Journal
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
more ...
less ...
Source
All
ECONIS (ZBW)
10,323
USB Cologne (EcoSocSci)
2,903
Other ZBW resources
2,104
BASE
842
RePEc
191
EconStor
183
OLC EcoSci
61
USB Cologne (business full texts)
48
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
16,659
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Industrial
marketing
: cases and concepts
Corey, E. Raymond
(
contributor
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000814217
Saved in:
2
Winning and keeping industrial customers : the dynamics of customer relationships
Jackson, Barbara B.
;
Jackson, Barbara Bund
-
1985
Persistent link: https://www.econbiz.de/10000686135
Saved in:
3
Industrial
marketing
management : a strategic view of business markets
Hutt, Michael D.
-
1985
-
2. ed
Persistent link: https://www.econbiz.de/10000686983
Saved in:
4
Segmenting the industrial market
Bonoma, Thomas V.
;
Shapiro, Benson P.
-
1983
Persistent link: https://www.econbiz.de/10000664026
Saved in:
5
Readings in industrial
marketing
Agarwal, Manoj Kumar
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000692156
Saved in:
6
Industrial
marketing
management : text and cases
Haas, Robert W.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000697400
Saved in:
7
Industrial
marketing
: a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
8
Industrial
marketing
: cases and concepts
Corey, Edwin Raymond
-
1991
-
4. ed.
Persistent link: https://www.econbiz.de/10004113114
Saved in:
9
Understanding business markets : interaction, relationships and networks
Ford, David
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10004092487
Saved in:
10
Industrial
marketing
management
Hutt, Michael D.
;
Speh, Thomas W.
-
1981
Persistent link: https://www.econbiz.de/10004553046
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->