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Markenrelevanz in der Unterneh...
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Brand management
7
Markenführung
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Fischer, Marc
32
Albers, Sönke
4
Clement, Michel
4
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3
Sattler, Henrik
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2
Shankar, Venkatesh
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MSI reports : working paper series
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
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1
Corporate brand and corporate reputation
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interfaces : the INFORMS journal on the practice of operations research
1
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1
Management for Professionals
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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1
Quantitative marketing and economics : QME
1
Schmalenbach business review : sbr
1
Springer eBook Collection
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Using branding to attract talent
Hieronimus, Fabian
;
Schaefer, Katharina
;
Schröder, Jürgen
-
2009
Persistent link: https://www.econbiz.de/10003785231
Saved in:
2
Valuing brand assets : a cost-effective and easy-to-implement measurement approach
Fischer, Marc
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 25-50
Persistent link: https://www.econbiz.de/10003605643
Saved in:
3
Marketing spending models
Fischer, Marc
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 557-589)
.
2014
Persistent link: https://www.econbiz.de/10010353472
Saved in:
4
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
5
Valuing brand assets : a cost-effective and easy-to-implement measurement approach
Fischer, Marc
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009893489
Saved in:
6
Editorial
Fischer, Marc
;
Gassen, Joachim
;
Gehrig, Thomas
; …
- In:
Business Research
8
(
2015
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011624496
Saved in:
7
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Völckner, Franziska
;
Sattler, Henrik
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
Saved in:
8
Drivers of peak sales for pharmaceutical brands
Fischer, Marc
;
Leeflang, Peter
;
Verhoef, Peter C.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
4
,
pp. 429-460
Persistent link: https://www.econbiz.de/10008826272
Saved in:
9
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
10
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
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