Similar Search Results

Refuting a competitor's adverstising claim

Macklin, M. Carole; Macklin, Crofford J. - In: Journal of business strategy 8 (1987) 1, pp. 71-75

Persistent link: https://www.econbiz.de/10003622555

The law for advertising and marketing

Simon, Morton J. - 19XX

Persistent link: https://www.econbiz.de/10002824937

A gaps analysis of consumer behavior and legal perspectives on advertising processing and deceptive advertising

Wright, Linda Berns - 1996

Persistent link: https://www.econbiz.de/10004760250

Advertising compliance law : handbook for marketing professionals and their counsel

Lichtenberger, John - 1986

Persistent link: https://www.econbiz.de/10004783100

Corrective advertising - the Federal Trade Commission's : new remedy against deceptive advertising

Grimes, Warren S. - In: Gewerblicher Rechtsschutz, Urheberrecht, …, (pp. 359 - 367). 1973

Persistent link: https://www.econbiz.de/10014537715

The king of Madison Avenue : David Ogilvy and the making of modern advertising

Roman, Kenneth - 2009 - 1. ed.

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals