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Working series in marketing research
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1
Towards incorporating consumers' product hazard perception into product liability prevention programs
Rethans, Arno J.
-
1980
Persistent link: https://www.econbiz.de/10004737816
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2
Product safety and product hazard perceptions : implications for research and public policy
Rethans, Arno J.
-
1980
Persistent link: https://www.econbiz.de/10004737840
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3
Fundamentals of marketing : additional dimensions ; selections from the literature
Taylor, Jack L.
(
contributor
)
-
1975
-
2. ed.
Persistent link: https://www.econbiz.de/10004011872
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4
The consumer in American society : additional dimensions
Taylor, Jack L.
;
Troelstrup, Archie W.
-
1974
Persistent link: https://www.econbiz.de/10013469269
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5
Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model
Rethans, Arno J.
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10001008596
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6
Developing interval scale values using the normalized rank method : a multiple context, multiple group methodology
Hanson, James W.
;
Rethans, Arno J.
-
1979
Persistent link: https://www.econbiz.de/10004724555
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7
Receiver questions : a means of assessing new product advertising effectiveness
Swasy, John L.
;
Rethans, Arno J.
;
Marks, Lawrence J.
-
1983
Persistent link: https://www.econbiz.de/10004737572
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8
Cognitive scripts : an approach to the development of propositons concerning industrial buying behaviors
Rethans, Arno J.
;
Leigh, Thomas W.
-
1984
Persistent link: https://www.econbiz.de/10004737817
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9
Representation of product hazards in consumer memory : the case of product risk
Rethans, Arno J.
;
Hastak, Manoj
-
1981
Persistent link: https://www.econbiz.de/10004737818
Saved in:
10
A further examination of television commercial repetitionl : the effects of repetition, receiver knowledgeability and commercial length
Rethans, Arno J.
;
Swasy, John L.
;
Marks, Lawrence J.
-
1983
Persistent link: https://www.econbiz.de/10004737841
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