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Marketing management : text and cases
Czinkota, Michael R.; Kotabe, Masaaki; Mercer, David - 1997
Persistent link: https://www.econbiz.de/10004311324
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Marketing management
Winer, Russell S.
Persistent link: https://www.econbiz.de/10004596125
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Marketing management
Czinkota, Michael R.; Kotabe, Masaaki - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10004717265
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Marketing management
Winer, Russell S. - 2004 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004782016
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Essentials of marketing
Martin, Jane; Blythe, Jim - 2023 - Eighth edition
Persistent link: https://www.econbiz.de/10013435287
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Marketing management
Winer, Russell S. - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004892624
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10004921585
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Marketing management
Winer, Russell S.; Dhar, Ravi - 2011 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728263
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Marketing : an introduction
Masterson, Rosalind; Phillips, Nichola; Pickton, David - 2021 - 5th edition
Persistent link: https://www.econbiz.de/10012583693