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You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators

Schneider, Sebastian; Huber, Frank - In: Journal of Revenue and Pricing Management 21 (2021) 1, pp. 64-80

Although prices are the most discussed topic in consumer conversations, research has mostly neglected the field of price-related word-of-mouth (WOM). The present study picks up this research gap by analyzing the effects of price-WOM valence and price change communicated by WOM on consumer price...

Persistent link: https://www.econbiz.de/10014501700

Brand love: Emotionality and development of its elements across the relationship lifecycle

Schmid, David A.; Huber, Frank - In: Psychology & Marketing 36 (2019) 4, pp. 305-320

Persistent link: https://www.econbiz.de/10012083961

The suffering company : Consumer compassion towards companies exposed to negative events

Meyer, Frederik; Huber, Frank; Huber, Stephanie - In: Psychology & Marketing 36 (2019) 4, pp. 321-341

Persistent link: https://www.econbiz.de/10012083962

Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods

Helm, Roland; Huber, Frank; Sattler, Henrik; Steiner, … - 2008

Persistent link: https://www.econbiz.de/10003716931

Conjoint analysis as an instrument of market research practice

Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 5-46). 2003

Persistent link: https://www.econbiz.de/10001997264

On the influence of the evaluation methods in conjoint design - some empirical results

Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 209-234). 2003

Persistent link: https://www.econbiz.de/10001997884

Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity

Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 305-329). 2003

Persistent link: https://www.econbiz.de/10001998020

High performance in after-sales support services in the automotive industry

Huber, Frank; Bauer, Sebastian K. - In: International journal of automotive technology and … 9 (2009) 3, pp. 334-347

Persistent link: https://www.econbiz.de/10003882869

Brand misconduct : consequences on consumer–brand relationships

Huber, Frank; Vollhardt, Kai; Matthes, Isabel; Vogel, … - In: Journal of business research : JBR 63 (2010) 11, pp. 1113-1120

Persistent link: https://www.econbiz.de/10008696693

Conjoint analysis as an instrument of market research practice

Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 3-30). 2007

Persistent link: https://www.econbiz.de/10003544555