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Kotler, Philip
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39
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38
Leeflang, Peter
38
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38
Vane, Howard R.
37
Franses, Philip Hans
35
Kerin, Roger A.
35
Tadajewski, Mark
35
Grewal, Dhruv
34
Lee, In
34
Pauwels, Koen
34
Pavlou, Paul A.
34
Samuelson, Paul Anthony
33
Dennis, Charles
32
Dens, Nathalie
32
Eisend, Martin
32
Gierl, Heribert
32
Kaiser, Harry M.
32
Ockenfels, Axel
32
Svensson, Göran
32
Dwivedi, Yogesh Kumar
31
Nijkamp, Peter
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Journal of Consumer Marketing
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128
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121
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ECONIS (ZBW)
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1
Customer centered design : a new approach to web usability ; [ design a superior online customer shopping experience ; learn the secrets of winning retail, catalog, and e-tail tech...
Chandler, Kreta
;
Hyatt, Karen
-
2003
Persistent link: https://www.econbiz.de/10004663082
Saved in:
2
SEO, search engine optimization bible
Ledford, Jerri L.
-
2008
Persistent link: https://www.econbiz.de/10004896642
Saved in:
3
How to say it :
marketing
with new media ; a guide to promoting your small business using websites, E-zines, blogs, and podcasts
Claxton, Lena
;
Woo, Alison
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004940380
Saved in:
4
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
5
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
6
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
7
Advertising and promotion on the internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
8
Telepresence and fantasy in online apparel shopping experience
Song, Kun
;
Fiore, Ann Marie
;
Park, Jihye
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 553-570
Persistent link: https://www.econbiz.de/10003736089
Saved in:
9
Where to place online advertisements? : the commercialization congruence between online advertising and web site context
Hsieh, Ai-Yun
;
Lo, Shao-Kang
;
Chiu, Yu-Ping
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011452227
Saved in:
10
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
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