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Brand love: Emotionality and development of its elements across the relationship lifecycle

Schmid, David A.; Huber, Frank - In: Psychology & Marketing 36 (2019) 4, pp. 305-320

Persistent link: https://www.econbiz.de/10012083961

The suffering company : Consumer compassion towards companies exposed to negative events

Meyer, Frederik; Huber, Frank; Huber, Stephanie - In: Psychology & Marketing 36 (2019) 4, pp. 321-341

Persistent link: https://www.econbiz.de/10012083962

You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators

Schneider, Sebastian; Huber, Frank - In: Journal of Revenue and Pricing Management 21 (2021) 1, pp. 64-80

Although prices are the most discussed topic in consumer conversations, research has mostly neglected the field of price-related word-of-mouth (WOM). The present study picks up this research gap by analyzing the effects of price-WOM valence and price change communicated by WOM on consumer price...

Persistent link: https://www.econbiz.de/10014501700

Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study

Bauer, Hans H. - In: Customer retention in the automotive industry : …, (pp. 167-213). 1997

Persistent link: https://www.econbiz.de/10001299161

From value-orientated quality improvement to customer satisfaction : a case study for passenger cars

Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 93-115). 1997

Persistent link: https://www.econbiz.de/10001299164

Design of lines as a product-policy variant to retain customers in the automotive industry

Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997

Persistent link: https://www.econbiz.de/10001299165

Conjoint measurement : methods and applications

Gustafsson, Anders (contributor); … - 2000

Persistent link: https://www.econbiz.de/10001402990

Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration

Huber, Frank; Meyer, Frederik; Schmid, David Alexander - In: The journal of product & brand management 24 (2015) 6, pp. 567-579

Persistent link: https://www.econbiz.de/10011481809

Empathic relationships in professional services and the moderating role of relationship age

Weißhaar, Isabelle; Huber, Frank - In: Psychology & marketing 33 (2016) 7, pp. 525-541

Persistent link: https://www.econbiz.de/10011508445

The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63

Persistent link: https://www.econbiz.de/10011970171