//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A Critical Review of
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Automotive industry
1
Brand
1
Brand management
1
Erfolg
1
Fernsehwerbung
1
IBM Corporation
1
Innovation
1
International competition
1
Internationaler Wettbewerb
1
Kfz-Industrie
1
Markenartikel
1
Markenführung
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Ogilry, David <Unternehmer>
1
Television advertising
1
USA
1
United States
1
Werbung
1
digital platform
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
Undetermined
7
Author
All
Pettit, Raymond
4
Fulgoni, Gian M.
1
Lipsman, Andrew
1
Pettit, Raymond C.
1
Rubinson, Joel
1
Walker, Robert
1
Published in...
All
Journal of advertising research
4
Source
All
ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
2
Learning from winners : how research drove a new model for the automotive industry
Pettit, Raymond
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 583-590
Persistent link: https://www.econbiz.de/10003797987
Saved in:
3
A special report from the Advertising Research Foundation : the Foundations of Quality initiative ; a five-part immersion into the quality of online research
Walker, Robert
;
Pettit, Raymond
;
Rubinson, Joel
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 464-485
Persistent link: https://www.econbiz.de/10003923956
Saved in:
4
Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional marketing metrics while capturing what makes branded content...
Fulgoni, Gian M.
;
Pettit, Raymond
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
Saved in:
5
Learning from Winners : how the ARF David Ogilvy Award Winners use market research to create advertising success
Pettit, Raymond C.
-
2008
Persistent link: https://www.econbiz.de/10004896020
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->