//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The right marketing mix for th...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
4
Verbraucherverhalten
4
Absatztechnik
3
Consumer behaviour
3
Konsumentenverhalten
3
Marktforschung
3
Verbraucher
3
Vereinigte Staaten
3
Absatzpolitik
2
Betriebswirtschaftslehre
2
Business economics
2
Management
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Marktwerbung
2
Public administration
2
Theory
2
USA
2
United States
2
Werbung
2
Öffentliche Verwaltung
2
Absatz
1
Einzelhandelsbetrieb
1
Entscheidung
1
Hand- und Lehrbücher, Nachschlagewerke
1
Markt
1
Marktpsychologie
1
Motivationspsychologie
1
Preisgestaltung
1
Psychologie
1
Verbrauch
1
Verbrauchsgütertest
1
Verhaltensforschung
1
Verhaltenswissenschaften
1
Verpackung
1
Werbewesen
1
Werbungspsychologie
1
Wirtschaftliche Verhalten
1
Wirtschaftspsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
14
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Reprint
1
Language
All
English
Undetermined
22
German
2
Author
All
Britt, Steuart Henderson
14
Boyd, Harper W.
3
Britt, Steuart H.
2
Lucas, Darrell Blaine
2
Boyd, jr., Harper W.
1
Lubawski, L.
1
Published in...
All
The Wiley marketing series
3
McGraw-Hill series in marketing and advertising
2
McGraw-Hill Series in Marketing and Advertising
1
McGraw-Hill series in marketing
1
The nature and scope of marketing research
1
Source
All
ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
6
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer behavior and the behavioral sciences : theories and applications
Britt, Steuart Henderson
(
contributor
); …
-
1966
Persistent link: https://www.econbiz.de/10000037689
Saved in:
2
Measuring advertising effectiveness
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1963
Persistent link: https://www.econbiz.de/10000674678
Saved in:
3
Making market research more effective by using the administrative process
Boyd, Harper W.
;
Britt, Steuart Henderson
-
2009
Persistent link: https://www.econbiz.de/10003794543
Saved in:
4
Consumer behavior in theory and in action
Britt, Steuart H.
(
ed.
);
Lubawski, L.
(
contributor
)
-
1970
Persistent link: https://www.econbiz.de/10013490245
Saved in:
5
Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson
-
1978
Persistent link: https://www.econbiz.de/10000558636
Saved in:
6
The spenders
Britt, Steuart Henderson
-
1960
Persistent link: https://www.econbiz.de/10001945591
Saved in:
7
Marketing management and administrative action
Britt, Steuart Henderson
;
Boyd, Harper W.
-
1978
-
4. ed
Persistent link: https://www.econbiz.de/10000049895
Saved in:
8
Consumer behavior and the behavioral sciences : theories and applications
Britt, Steuart Henderson
(
contributor
)
-
1967
-
2. print
Persistent link: https://www.econbiz.de/10003624866
Saved in:
9
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1968
-
Compl. rev. ed. internat. student ed
Persistent link: https://www.econbiz.de/10000575105
Saved in:
10
Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson
-
1978
Persistent link: https://www.econbiz.de/10004005566
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->