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Asia Pacific journal of marketing and logistics
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Psychology & marketing
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120
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120
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119
Marketing intelligence & planning
116
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1
The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.
;
Hair, Joseph F.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
Saved in:
2
Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Trenz, Manuel
;
Veit, Daniel J.
;
Tan, Chee-Wee
- In:
MIS quarterly
44
(
2020
)
3
,
pp. 1207-1258
Persistent link: https://www.econbiz.de/10012403949
Saved in:
3
Strategic channel alignment : an analysis of the configuration of physical and virtual marketing channels
Müller-Lankenau, Claas
;
Wehmeyer, Kai
;
Klein, Stefan
- In:
Information systems and e-business management : ISeB
4
(
2006
)
2
,
pp. 187-216
Persistent link: https://www.econbiz.de/10003322038
Saved in:
4
Multi-channel supply chain design in B2C electronic commerce
Chiang, Wei-yu Kevin
;
Chhajed, Dilip
- In:
Supply chain optimization
,
(pp. 145-168)
.
2005
Persistent link: https://www.econbiz.de/10003332411
Saved in:
5
Multi-channel retailing and customer satisfaction : implications for E-CRM
Warrington, Patricia T.
;
Gangstad, Elizabeth
;
Feinberg, …
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 47-58)
.
2009
Persistent link: https://www.econbiz.de/10003950305
Saved in:
6
Channels in the mirror : an alignable model for assessing customer satisfaction in concurrent channel systems
Hammerschmidt, Maik
;
Falk, Tomas
;
Weijters, Bert
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 88-101
Persistent link: https://www.econbiz.de/10011433181
Saved in:
7
Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service
Ma, Hao
;
Su, Yong
;
Oh, Lih-Bin
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10011282862
Saved in:
8
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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9
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
10
The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing
;
Konuş, Umut
;
Pauwels, Koen
;
Langerak, Fred
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
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