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The journal of product innovation management : an international publication of the Product Development & Management Association
25
Journal of Business & Industrial Marketing
9
Journal of the Academy of Marketing Science
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
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MSI reports : working paper series
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Asia Pacific Journal of Marketing and Logistics
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ECONIS (ZBW)
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Other ZBW resources
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Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.
;
Calantone, Roger J.
;
Droge, Cornelia
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
Saved in:
2
Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.
;
Calantone, Roger J.
;
Droge, Cornelia
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 115-126
Persistent link: https://www.econbiz.de/10009881479
Saved in:
3
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
4
Inconclusive innovation "returns" : a meta-analysis of research on innovation in new product development
Calantone, Roger J.
;
Harmancioglu, Nukhet
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1065-1081
Persistent link: https://www.econbiz.de/10008736793
Saved in:
5
Product and process modularity's effects on manufacturing agility and firm growth performance
Jacobs, Mark
;
Droge, Cornelia
;
Vickery, Shawnee K.
; …
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10008822502
Saved in:
6
Interpreting interrelations across multiple levels in HGLM models : an application in international marketing research
Tasoluk, Burcu
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
International marketing review
28
(
2011
)
1
,
pp. 34-56
Persistent link: https://www.econbiz.de/10009008197
Saved in:
7
Theoretical lenses and domain definitions in innovation research
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 229-263
Persistent link: https://www.econbiz.de/10009525873
Saved in:
8
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
9
Product modularity, process modularity, and new product introduction performance : does complexity matter?
Vickery, Shawnee K.
;
Koufteros, Xenophon
;
Droge, Cornelia
; …
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 751-770
Persistent link: https://www.econbiz.de/10011484196
Saved in:
10
New product success : is it really controllable by managers in highly turbulent environments?
Droge, Cornelia
;
Calantone, Roger J.
;
Harmancioglu, Nukhet
- In:
The journal of product innovation management : an …
25
(
2008
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10003678044
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