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The perceived utility of information presented via Electronic Decision Aids : a consumer perspective

Hill, Donna J. - In: Journal of consumer policy : consumer issues in law, … 19 (1996) 2, pp. 137-166

Persistent link: https://www.econbiz.de/10001205146

Electronic decision aids : integration of a consumer perspective

King, Maryon F. - In: Journal of consumer policy : consumer issues in law, … 17 (1994) 2, pp. 181-206

Persistent link: https://www.econbiz.de/10001163807

Social desirability bias : a neglected aspect of validity testing

King, Maryon F.; Bruner, Gordon C. - 2009

Persistent link: https://www.econbiz.de/10003793807

Assessing progress in advertising-related scale development & usage

Bruner, Gordon C.; King, Maryon F. - In: The journal of applied business research 19 (2003) 2, pp. 97-106

Persistent link: https://www.econbiz.de/10001782122

Assessing progress in advertising-related scale development & usage

Bruner, Gordon C.; King, Maryon F. - In: The journal of applied business research 19 (2003) 2, pp. 97-106

Persistent link: https://www.econbiz.de/10009881273

Customer behavioral legitimacy in retail returns episodes : effects on retail salesperson role conflict

O'Brien, Matthew; Hill, Donna J.; Autry, Chad W. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 251-266

Persistent link: https://www.econbiz.de/10003867499

Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery

Burton, Jennifer L.; Hill, Donna J.; Bakir, Aysen - In: Journal of consumer behaviour : an international … 14 (2015) 4, pp. 237-247

Persistent link: https://www.econbiz.de/10011477046

Customer behavioral legitimacy in retail returns episodes : effects on retail salesperson role conflict

O'Brien, Matthew; Hill, Donna J.; Autry, Chad W. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 251-266

Persistent link: https://www.econbiz.de/10009884925

Service Advertising: a Framework to its Effectiveness

Hill, Donna J.; Gandhi, Nimish - In: Journal of Services Marketing 6 (1992) 4, pp. 63-76

Highlights the need for services advertising to receive more attention from marketing practitioners.Adapts a previously‐developed classification scheme of services for advertising. Assesses service characteristics of relevance in advertising. Develops a series of guidelines for managers...

Persistent link: https://www.econbiz.de/10014905487