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Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd; Schmitt, Bernd H. - 2003
Persistent link: https://www.econbiz.de/10001713030
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A framework for managing customer experiences
Schmitt, Bernd - In: Handbook on brand and experience management, (pp. 113-131). 2008
Persistent link: https://www.econbiz.de/10003788988
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Big think strategy : how to leverage bold ideas and leave small thinking behind
Schmitt, Bernd H. - 2007
Persistent link: https://www.econbiz.de/10003466995
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Protecting intellectual property : strategies and recommendations to deter counterfeiting and brand piracy in global markets
Shultz, Clifford J. - In: The Columbia journal of world business : publ. … 31 (1996) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10001334508
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Consumption in marketizing economies
Shultz, Clifford J. (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10001186096
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The future prospects of Sino-Vietnamese relations : are trade and commerce the critical factors for sustainable peace?
Shultz, Clifford J. - In: Contemporary Southeast Asia 17 (1995) 2, pp. 126-146
Persistent link: https://www.econbiz.de/10001189095
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Vietnam's inconsistencies between political structure and socio-economic practice : implications for the nation's future
Shultz, Clifford J. - In: Contemporary Southeast Asia 15 (1993) 2, pp. 179-194
Persistent link: https://www.econbiz.de/10001172314
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Balancing policy, consumer desire and corporate interests : considerations for market entry in Vietnam
Shultz, Clifford J. - In: The Columbia journal of world business : publ. … 29 (1994) 4, pp. 42-52
Persistent link: https://www.econbiz.de/10001177616
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Male breadwinner ideology and the inclination to establish market relationships : model development using data from Germany and a mixed-methods research strategy
Haase, Michaela; Becker, Ingrid; Nill, Alexander F.; … - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10011497311
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Diffusing market orientation to drive marketing capital : evidence from Vietnam
Nguyen Dinh Tho; Nguyen Thi Mai Trang; Shultz, Clifford J. - In: Journal of strategic marketing 26 (2018) 6, pp. 520-531
Persistent link: https://www.econbiz.de/10011976047