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Getting to global : an evolutionary perspective of brand expansion in international markets

Townsend, Janell D.; Yeniyurt, Sengun; Talay, Mehmet Berk - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 539-558

Persistent link: https://www.econbiz.de/10003854590

Does culture explain acceptance of new products in a country?

Yeniyurt, Sengun; Townsend, Janell D. - In: International Marketing Review 20 (2003) 4, pp. 377-396

This paper investigates the role of cultural differences in the acceptance of new products, as moderated by socio‐economic variables. In order to assess the relationship, an analysis utilizing Hofstede's cultural dimensions, along with secondary data representing socio‐economic structure and...

Persistent link: https://www.econbiz.de/10014827247

Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis

Yeniyurt, Sengun; Townsend, Janell D.; Cavusgil, S. Tamer; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 2, pp. 301-320

Persistent link: https://www.econbiz.de/10003815059

The effects of competition in short product life-cycle markets : the case of motion pictures

Calantone, Roger J.; Yeniyurt, Sengun; Townsend, Janell D. - In: The journal of product innovation management : an … 27 (2010) 3, pp. 349-361

Persistent link: https://www.econbiz.de/10003972220

Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms

Yeniyurt, Sengun; Townsend, Janell D.; Cavusgil, S. Tamer; … - In: International business strategy : theory and practice, (pp. 323-347). 2015

Persistent link: https://www.econbiz.de/10010493542

Does culture explain acceptance of new products in a country? : an empirical investigation

Yeniyurt, Sengun; Townsend, Janell D. - 2008

Persistent link: https://www.econbiz.de/10003657638

Global brand architecture position and market-based performance : the moderating role of culture

Talay, M. Berk; Townsend, Janell D.; Yeniyurt, Sengun - In: Journal of international marketing 23 (2015) 2, pp. 55-72

Persistent link: https://www.econbiz.de/10011292297

What causes break-ups? : factors driving the dissolution of marketing oriented international joint ventures

Talay, Mehmet Berk; Akdeniz, M. Billur - In: New challenges to international marketing, (pp. 227-256). 2009

Persistent link: https://www.econbiz.de/10003850212

On becoming a scholar : the role of mentors and institutions in the emergence of scholarship

Townsend, Janell D. - In: Michigan State University contributions to …, (pp. 187-199). 2009

Persistent link: https://www.econbiz.de/10003850079

Executive insights : an interview with Özgür Burak Akkol, Tourism, Food, and Retailing Group President at Koç Holding A.Ş.

Akkol, Özgür Burak (interviewee); … - In: Rutgers business review 7 (2022) 1, pp. 77-89

Persistent link: https://www.econbiz.de/10013416939