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Intangible value in buyer-seller relationships

Baxter, Roger - In: Creating and managing superior customer value, (pp. 27-98). 2009

Persistent link: https://www.econbiz.de/10003826393

Reflective and formative metrics of relationship value : a commentary essay

Baxter, Roger - In: Journal of business research : JBR 62 (2009) 12, pp. 1370-1377

Persistent link: https://www.econbiz.de/10003900806

Availability of resources through buyer-seller relationships

Baxter, Roger - In: Business-to-business marketing management : strategies, …, (pp. 119-140). 2012

Persistent link: https://www.econbiz.de/10009532785

How can business buyers attract sellers' resources? : empirical evidence from preferred customer treatment from suppliers

Baxter, Roger - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1249-1258

Persistent link: https://www.econbiz.de/10009699339

Interfirm networks : theory, strategy, and behavior

Baxter, Roger - 2011 - 1st ed.

Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are...

Persistent link: https://www.econbiz.de/10012050031

Deep knowledge of B2B relationships within and across borders

Woodside, Arch G. (ed.); Baxter, Roger (ed.) - 2014

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management...