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The influence of network understanding on value creation in business relationships
Munksgaard, Kristin B.; Abrahamsen, Morten H. - In: European journal of marketing 58 (2024) 4, pp. 928-951
Persistent link: https://www.econbiz.de/10015047348
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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From lean product development to lean innovation : searching for a more valid approach for promoting utilitarian and emotional value
Gudem, Martin; Steinert, Martin; Welo, Torgeir - In: International journal of innovation and technology … 11 (2014) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10010349959
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Marketing complex product designs in the contemporary value chain
Engelseth, Per; Jafari, Hamid - In: International journal of value chain management : IJVCM 9 (2018) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10011989247
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Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.; Alhidari, Abdullah M. - In: Journal of food products marketing 24 (2018) 8, pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
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Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal; Burton, Jamie; Murphy, John A. - In: Journal of customer behaviour 7 (2008) 3, pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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Implementing profitability through a customer lifetime value management framework
Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43
Persistent link: https://www.econbiz.de/10003902477