Dalakas, Vassilis; Shoham, Aviv - In: Journal of Consumer Marketing 27 (2010) 4, pp. 381-389
Purpose – The paper intends to enrich the set of national contexts used so far in studies about gift‐giving. It also intends to test the unique explanatory power of the dimensions of egalitarianism. Design/methodology/approach – The study uses a survey methodology with an Israeli sample....