//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue on mass customiz...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
21,245
Beziehungsmarketing
20,547
Consumer behaviour
8,634
Konsumentenverhalten
8,593
Customer satisfaction
5,172
Kundenzufriedenheit
5,122
Service quality
3,725
Dienstleistungsqualität
3,710
Brand management
2,412
Markenführung
2,408
Social Web
1,910
Social web
1,910
Brand image
1,841
Markenimage
1,835
Lieferantenmanagement
1,791
Supplier relationship management
1,790
Marketing management
1,527
Marketingmanagement
1,523
Online-Marketing
1,507
Internet marketing
1,501
Electronic Commerce
1,436
E-commerce
1,421
Customer integration
1,383
Kundenintegration
1,381
Confidence
1,321
Vertrauen
1,321
Kundenwert
1,277
Customer value
1,266
Einzelhandel
1,255
Retail trade
1,254
Brand
1,216
Online-Handel
1,211
Online retailing
1,208
Markenartikel
1,203
USA
1,031
United States
1,013
Customer service
960
Kundenservice
948
Theorie
908
Theory
907
more ...
less ...
Online availability
All
Undetermined
9,183
Free
3,364
Type of publication
All
Article
17,606
Book / Working Paper
4,449
Journal
21
Other
3
Type of publication (narrower categories)
All
Article in journal
14,969
Aufsatz in Zeitschrift
14,969
Aufsatz im Buch
1,652
Book section
1,652
Graue Literatur
596
Non-commercial literature
596
research-article
509
Working Paper
496
Arbeitspapier
481
Hochschulschrift
293
Collection of articles of several authors
274
Sammelwerk
274
Case study
260
Fallstudie
260
Thesis
188
Aufsatzsammlung
166
Conference paper
133
Konferenzbeitrag
133
Ratgeber
111
Guidebook
105
conceptual-paper
93
Lehrbuch
79
Textbook
74
review-article
60
Collection of articles written by one author
56
Sammlung
56
case-report
56
Reprint
51
review
45
Konferenzschrift
41
Handbook
33
Handbuch
33
Article
27
Conference proceedings
20
Bibliografie
17
Glossar enthalten
17
Glossary included
17
Festschrift
16
viewpoint
15
Bibliografie enthalten
12
more ...
less ...
Language
All
English
German
5,338
Undetermined
293
French
27
Polish
15
Italian
12
Romanian
11
Lithuanian
7
Spanish
7
Czech
6
Swedish
6
Portuguese
4
Dutch
3
Danish
1
Hungarian
1
Multiple languages
1
Russian
1
more ...
less ...
Author
All
Kumar, V.
77
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Grönroos, Christian
37
Svensson, Göran
37
Thaichon, Park
35
Smith, Alan D.
33
Homburg, Christian
32
Van den Poel, Dirk
32
Prentice, Catherine
31
Mittal, Vikas
30
Piller, Frank T.
30
Sheth, Jagdish N.
30
Grewal, Dhruv
29
Loureiro, Sandra Maria Correia
29
Neslin, Scott A.
28
Aksoy, Lerzan
27
Lindgreen, Adam
26
Quach, Sara
26
Agnihotri, Raj
25
Brodie, Roderick J.
25
Heinonen, Kristina
25
Karjaluoto, Heikki
25
Ruyter, Ko de
25
Vrontis, Demetris
25
Bang, Nguyen
24
Hyun, Sunghyup Sean
24
Klaus, Philipp
24
Payne, Adrian
24
Rather, Raouf Ahmad
24
Gustafsson, Anders
23
Lemon, Katherine N.
23
Reinartz, Werner J.
23
So, Kevin Kam Fung
22
Eggert, Andreas
21
Johnson, Lester W.
21
more ...
less ...
Institution
All
IGI Global
20
National Bureau of Economic Research
12
American Marketing Association
10
Springer Fachmedien Wiesbaden
7
Harvard Graduate School of Business Administration
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Edward Elgar Publishing
4
Erasmus Research Institute of Management
3
HAL
3
USA / General Accounting Office
3
University of Western Sydney
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
College of Business
2
Eric Cuvillier <Firma>
2
European Health Care Conference <2, 2011, Hamburg>
2
Faculdade de Economia, Universidade Nova de Lisboa
2
Faculdade de Economia, Universidade do Porto
2
Friedrich-Schiller-Universität Jena
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Great Britain / Customs Establishment
2
INSEAD
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
KMU Verlag HSG
2
NetLibrary, Inc
2
REFSQ <16, 2010, Essen>
2
RWTH Aachen
2
School of Marketing
2
Springer International Publishing
2
Svenska Handelshögskolan <Helsinki>
2
The Wharton Financial Institutions Center
2
Universität Duisburg-Essen / Institut für Informatik und Wirtschaftsinformatik
2
Universität Freiburg <Schweiz> / Internationales Institut für Management in Telekommunikation
2
Universität Mannheim
2
Université Paris-Dauphine
2
World Trade Organization
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
651
Journal of retailing and consumer services
585
Industrial marketing management : the international journal for industrial and high-tech firms
407
International journal of hospitality management
299
The journal of services marketing
226
The journal of business & industrial marketing
213
The service industries journal
187
Journal of strategic marketing
173
Journal of the Academy of Marketing Science
172
International journal of electronic customer relationship management : IJECRM
153
Journal of marketing
125
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of hospitality marketing & management
117
Journal of service research : JSR
117
Tourism management : research, policies, practice
115
Journal of service management
112
The journal of product & brand management
111
Journal of retailing
110
European Journal of Marketing
109
Asia Pacific journal of marketing and logistics
107
Journal of Business & Industrial Marketing
107
Marketing intelligence & planning
107
The journal of brand management : an international journal
107
Psychology & marketing
104
Cogent business & management
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
International journal of production research
101
European journal of marketing : EJM
96
Services marketing quarterly
95
International journal of production economics
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of Services Marketing
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
The international review of retail, distribution and consumer research
75
more ...
less ...
Source
All
ECONIS (ZBW)
21,022
Other ZBW resources
795
USB Cologne (EcoSocSci)
112
EconStor
47
RePEc
43
BASE
31
OLC EcoSci
24
USB Cologne (business full texts)
4
ArchiDok
1
more ...
less ...
Showing
1
-
10
of
22,079
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
Saved in:
2
Mass customization and guardrails : "you can not be all things to all people"
Çil, Eren B.
;
Pangburn, Michael S.
- In:
Production and operations management : an international …
26
(
2017
)
9
,
pp. 1728-1745
Persistent link: https://www.econbiz.de/10011747379
Saved in:
3
Can mass customization slow fast fashion down? : the impact on time-to-disposal and willingness-to-pay
Alptekinoglu, Aydin
;
Stadler Blank, Ashley
;
Meloy, …
- In:
Journal of operations management
69
(
2023
)
8
,
pp. 1320-1341
Persistent link: https://www.econbiz.de/10014475542
Saved in:
4
Maximizing customer value via mass customized e-consumer services
Grenci, Richard T.
;
Watts, Charles A.
- In:
Business horizons
50
(
2007
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10003425854
Saved in:
5
Mass customization: balancing customer desires with operational reality
Ismail, Hossam
(
contributor
)
- In:
Mass customization : challenges and solutions
,
(pp. 85-109)
.
2006
Persistent link: https://www.econbiz.de/10003375762
Saved in:
6
Mass customization
Piller, Frank T.
-
2008
Persistent link: https://www.econbiz.de/10003667441
Saved in:
7
Mass customization : the bane of OD or the cure to what ails it?
Golay, Leslie M.
;
Church, Allan H.
- In:
Leadership & organization development journal
34
(
2013
)
7
,
pp. 661-679
Persistent link: https://www.econbiz.de/10010127253
Saved in:
8
Strategies for mass customization
Pollard, Dennis
;
Chuo, Shirley
;
Lee, Brian
- In:
Journal of business & economics research
14
(
2016
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10011557323
Saved in:
9
Mass customization and product models
Svensson, Carsten
;
Malis, Martin
- In:
Electronic commerce in small to medium-sized …
,
(pp. 199-215)
.
2004
Persistent link: https://www.econbiz.de/10002076841
Saved in:
10
Mass customization of products - the case of Alpina
Kopač, Agata
- In:
Medium-sized firms and economic growth
,
(pp. 241-252)
.
2005
Persistent link: https://www.econbiz.de/10003127612
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->