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Kerr, Gayle; Schultz, Don E. - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-568

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Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400

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Kerr, Gayle; Schultz, Don E.; Lings, Ian - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 4-12

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Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050

Persistent link: https://www.econbiz.de/10010461813

Schultz, Don E.; Kerr, Gayle; Kitchen, Philip J. - In: Journal of marketing communications 28 (2022) 3, pp. 313-328

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Kerr, Gayle - In: Journal of marketing communications 15 (2009) 2/3, pp. 119-137

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Kerr, Gayle - In: The evolution of integrated marketing communications : …, (pp. 45-63). 2011

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Schultz, Don - In: Reinventing interactive and direct marketing : leading …, (pp. 33-48). 2010

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Schultz, Don E. - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 222-225

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Schultz, Don E. - In: The journal of product & brand management 25 (2016) 6, pp. 507-515

Persistent link: https://www.econbiz.de/10011587791