Market brand equity : lost in terminology and techniques?
Don Schultz
| Year of publication: |
2016
|
|---|---|
| Authors: | Schultz, Don E. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 6, p. 507-515
|
| Subject: | Brand evaluation | Consumer brand equity | Financial brand equity | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2016-1260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011587791