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The 1987 revision of physician fees in Germany

Brenner, Gerhard - In: Health affairs : at the intersection of health, health … 10 (1991) 3, pp. 147-156

Persistent link: https://www.econbiz.de/10001121752

The direction of the response scale matters – accounting for the unit of measurement

Salzberger, Thomas; Koller, Monika - In: European Journal of Marketing 53 (2019) 5, pp. 871-891

Purpose: Psychometric analyses of self-administered questionnaire data tend to focus on items and instruments as a whole. The purpose of this paper is to investigate the functioning of the response scale and its impact on measurement precision. In terms of the response scale direction, existing...

Persistent link: https://www.econbiz.de/10012067891

Special issue on neuromarketing

Koller, Monika (contributor) - 2010

Persistent link: https://www.econbiz.de/10008806473

Benchmarking in service marketing : a longitudinal analysis of the customer

Koller, Monika; Salzberger, Thomas - In: Benchmarking : an international journal ; BIJ 16 (2009) 3, pp. 401-414

Persistent link: https://www.econbiz.de/10009526473

Towards alternative ways to measure attitudes related to consumption : introducing startle reflex modulation

Koller, Monika; Walla, Peter - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 83-88

Persistent link: https://www.econbiz.de/10011416209

Persuability and the self : investigating heterogeneity among consumers

Koller, Monika; Floh, Arne; Zauner, Alexander; Rusch, Thomas - In: Australasian marketing journal 21 (2013) 2, pp. 94-104

Persistent link: https://www.econbiz.de/10009745864

Towards a new paradigm of measurement in marketing

Salzberger, Thomas; Koller, Monika - In: Journal of business research : JBR 66 (2013) 9, pp. 1307-1317

Persistent link: https://www.econbiz.de/10009756049

Further insights into perceived value and consumer loyalty : a "green" perspective

Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176

Persistent link: https://www.econbiz.de/10009406359

Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982

Persistent link: https://www.econbiz.de/10010364065

Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty

Koller, Monika; Salzberger, Thomas - In: Journal of customer behaviour 11 (2012) 3, pp. 261-280

Persistent link: https://www.econbiz.de/10009684799