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Xie, Jinhong; Shugan, Steven M. - In: Handbook of pricing research in marketing, (pp. 451-476). 2009

Persistent link: https://www.econbiz.de/10003819767

Advanced Selling Strategies with Competition

Shugan, Steven M.; Xie, Jinhong - 2002

With advancement in new technologies (specifically, Internet and Smartcard technology), small service providers can develop the capability to implement complex pricing strategies, previously enjoyed by only large service providers. Advance selling is one of those strategies. This paper...

Persistent link: https://www.econbiz.de/10014116880

Product assortment in a triopoly

Shugan, Steven M. - In: Management science : journal of the Institute for … 35 (1989) 3, pp. 304-320

Persistent link: https://www.econbiz.de/10001063825

Implicit understandings in channels of distribution

Shugan, Steven M. - In: Management science : journal of the Institute for … 31 (1985) 4, pp. 435-460

Persistent link: https://www.econbiz.de/10001015684

Estimating brand positioning maps using supermarket scanning data

Shugan, Steven M. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10001020986

Strategic use of product enhancements : upgrades, add-ons, extras, and accessories

Shugan, Steven M. - In: Handbook of research on new product development, (pp. 207-226). 2019

Persistent link: https://www.econbiz.de/10012125129

Market structure research

Shugan, Steven M. - In: The history of marketing science, (pp. 129-164). 2014

Persistent link: https://www.econbiz.de/10010415908

Service marketing and management: capacity as a strategic marketing variable

Shugan, Steven M. - In: Handbook of marketing, (pp. 484-512). 2006

Persistent link: https://www.econbiz.de/10003335274

Editorial: Introduction to the special classics issue

Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 9-11

Persistent link: https://www.econbiz.de/10003709037

Multiple‐Winner Award Rules in Online Procurement Auctions

Wang, Qi; Feng, Juan; Jiang, Xuping; Xie, Jinhong - In: Production and Operations Management (2019)

Persistent link: https://www.econbiz.de/10012096297

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