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The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick; Meierer, Markus; Näf, Jeffrey - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
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Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, Thomas; Platzer, Michael; Schröder, Nadine - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 194-215
Persistent link: https://www.econbiz.de/10012506525
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Customer base analysis with recurrent neural networks
Valendin, Jan; Reutterer, Thomas; Platzer, Michael; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030
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Empirical Modeling of Contagion; A Review of Methodologies
Dungey, Mardi; Fry, Renee; Martin, Vance; … - International Monetary Fund (IMF) - 2004
The existing literature suggests a number of alternative methods to test for the presence of contagion during financial market crises. This paper reviews those methods and shows how they are related in a unified framework. A number of extensions are also suggested that allow for multivariate...
Persistent link: https://www.econbiz.de/10005825971
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The role of lifetime activity cues in customer base analysis
Hoppe, Daniel; Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
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When is the best time to reactivate your inactive customers?
Ma, Shaohui; Tan, Hui; Fang, Shu - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10010490144
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Ticking away the moments : timing regularity helps to better predict customer activity
Platzer, Michael; Reutterer, Thomas - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 779-799
Persistent link: https://www.econbiz.de/10011584721
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Investment decisions with endogeneity: A Dirichlet tree analysis
Samsami, Mahsa; Wagner, Ralf - In: Journal of Risk and Financial Management 14 (2021) 7, pp. 1-19
Ignoring endogeneity when assessing investors' decisions carries the risk of biased estimates for the influence of exogeneous marketing variables. This study shows how to overcome this challenge by using Pólya trees in the quantification of impacts on investors' decisions. A total of 2255...
Persistent link: https://www.econbiz.de/10013200983
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Customer lifetime value : a vital marketing/financial concept for businesses
Pepe, Michael - In: Journal of business & economics research 10 (2012) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009500646
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Content contributor management and network effects in a UGC environment
Zhang, Kaifu; Evgeniou, Theodoros; Padmanabhan, V. T.; … - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 433-447
Persistent link: https://www.econbiz.de/10009562952