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Data mining tools: a CRM perspective
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of electronic customer … 2 (2008) 4, pp. 315-331
Persistent link: https://www.econbiz.de/10003787128
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Distinguishing operational customer relationship management and analytic customer relationship management : an organisational perspective
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of logistics economics and … 1 (2007/08) 3/4, pp. 225-236
Persistent link: https://www.econbiz.de/10003837098
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Information security-enabled business process architecture for mobile CRM : the role of technology, planning, training and process
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of networking and virtual … 7 (2010) 5, pp. 452-464
Persistent link: https://www.econbiz.de/10008664156
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Techniques, process and enterprise application for e-CRM using data mining
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of value chain management : IJVCM 3 (2009) 4, pp. 401-410
Persistent link: https://www.econbiz.de/10003962739
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Principles for successful aCRM in organizations
Ranjan, Jayanthi; Bhatnagar, Vishal - In: Direct marketing : an international journal 2 (2008) 4, pp. 239-247
Persistent link: https://www.econbiz.de/10003934531
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A framework for analytical CRM : a data mining perspective
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of business excellence 3 (2010) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009575538
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Role of knowledge management and analytical CRM in business : data mining based framework
Ranjan, Jayanthi; Bhatnagar, Vishal - In: The learning organization : TLO ; the international … 18 (2011) 2, pp. 131-148
Persistent link: https://www.econbiz.de/10009158289
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Aligning value drivers with business operations by data mining for strategic advantage in business organisations
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of value chain management : IJVCM 3 (2009) 3, pp. 316-330
Persistent link: https://www.econbiz.de/10003907731
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Real-time analysis on finding significance of data mining on CRM of service sector organisations : an Indian perspective
Bhatnagar, Vishal; Ranjan, Jayanthi; Singh, Raghuvir - In: International journal of electronic customer … 5 (2011) 2, pp. 171-201
Persistent link: https://www.econbiz.de/10009297339
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Analytical customer relationship management in insurance industry using data mining : a case study of Indian insurance company
Bhatnagar, Vishal; Ranjan, Jayanthi; Singh, Raghuvir - In: International journal of networking and virtual … 9 (2011) 4, pp. 331-366
Persistent link: https://www.econbiz.de/10009409466