Narrow search
Showing 1 - 10 of 100,009
Cover Image
Using names to segment customers by cultural, ethnic or religious origin
Webber, Richard - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10003433467
Cover Image
Why your customers' social identities matter
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K. - In: Harvard business review : HBR 93 (2015) 1/2, pp. 88-96
Persistent link: https://www.econbiz.de/10010479330
Cover Image
Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar; Nair, Harikesh - 2011
Persistent link: https://www.econbiz.de/10008906087
Cover Image
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin; Winterich, Karen Page - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Cover Image
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Cover Image
Dining alone or together? : the effect of group size on the service customer experience
Clauzel, Amélie; Guichard, Nathalie; Riché, Caroline - In: Journal of retailing and consumer services 47 (2019), pp. 222-228
Persistent link: https://www.econbiz.de/10011995583
Cover Image
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd; Janda, Swinder; Suh, Jaebeom - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
Cover Image
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena; Zhang, ShiJie; Gupta, Suraksha; Bebek, Gaye - In: Journal of business research : JBR 117 (2020), pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Cover Image
Understanding effective factors affecting brand equity
Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...
Persistent link: https://www.econbiz.de/10014433771