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Young people's use of online social networking sites : uses and gratifications perspective

Dunne, Áine; Lawlor, Margaret-Anne; Rowley, Jennifer - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10003982766

Teenagers' moral advertising literacy in an influencer marketing context

Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10013167383

Young consumers' brand communications literacy in a social networking site context

Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040

Persistent link: https://www.econbiz.de/10011641459

Young people's use of online social networking sites : uses and gratifications perspective

Dunne, Áine; Lawlor, Margaret-Anne; Rowley, Jennifer - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10009896818

Young consumers’ brand communications literacy in a social networking site context

Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European Journal of Marketing 50 (2016) 11, pp. 2018-2040

Purpose While substantial scholarly attention has been given to children’s understanding of advertising in the context of traditional advertising channels, there is a gap in the literature with regard to children’s commercial awareness in the context of online social networking sites. This...

Persistent link: https://www.econbiz.de/10014723963