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Laurent, Gilles
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ECONIS (ZBW)
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EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
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2
Susan Douglas : the "founding mother" of the European Marketing Academy
Laurent, Gilles
- In:
International marketing review
32
(
2015
)
2
,
pp. 116-117
Persistent link: https://www.econbiz.de/10011296988
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3
Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
-
2006
Persistent link: https://www.econbiz.de/10003740334
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4
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
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5
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
Saved in:
6
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
7
Assessing the frequency and causes of out-of-stock events through store scanner data
Bayle-Tourtoulou, Anne-Sophie
;
Laurent, Gilles
;
Maceé, …
-
2006
Persistent link: https://www.econbiz.de/10003300162
Saved in:
8
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
9
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
10
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
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