J. Zhang, Jie; Joglekar, Nitin; Verma, Rohit - In: Journal of Service Management 25 (2014) 4, pp. 494-511
Purpose – The purpose of this paper is to use an eco-friendly service concept framework to demonstrate the effect of credible eco-certification signaling. Design/methodology/approach – The authors examine a cross-sectional data set consisting of 2,481 hotel sites across the US. The authors...