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1
Impact of Facebook marketing on Lebanese athletes'
decision
-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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2
Choosing among alternative brands : revisiting the way involvement drives consumer selectivity
Konstantoulaki, Kleopatra
;
Kokkinaki, Flora
; …
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10012656905
Saved in:
3
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
4
Strategic customer engagement marketing : a
decision
making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
5
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
6
The role of consideration sets in brand choice: the moderating role of product characteristics
Suh, Jung-chae
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 534-550
Persistent link: https://www.econbiz.de/10003858280
Saved in:
7
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
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8
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
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9
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners'
decision
-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
10
A moderating role of halal brand awareness to purchase
decision
making
Rachmawati, Erny
;
Suliyanto
;
Suroso, Agus
- In:
Journal of Islamic marketing
13
(
2022
)
2
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012797468
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