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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
"Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a …
Persistent link: https://www.econbiz.de/10011636885
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An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.; Singh, Nitish - In: Journal of marketing theory and practice 22 (2014) 3, pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
"Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a …
Persistent link: https://www.econbiz.de/10013181539
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Hispanic marketing & public relations : understanding and targeting America's largest minority
Del Valle, Elena (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003244521
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Is dual language marketing socially responsible?
Glassman, Myron; Glassman, Aaron - In: Business horizons 60 (2017) 4, pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
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A study of sustainable behaviors among California Hispanics regarding transportation
McCabe, Mary Beth; Corona, Ramon; Weaver, Richard - In: Review of business & finance studies : RBFS 4 (2013) 2, pp. 21-28
Persistent link: https://www.econbiz.de/10009741249
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A Sociological Approach to Segmenting the Us Latino Consumer Market
Ackermann, Karl - 2004
This paper will propose that sociological measures should be combined with traditional demographic measurements used by Marketing Research to help organizations understand which cultural and ethnic differences resound on an emotional level and thereby create a bond between the marketer and the...
Persistent link: https://www.econbiz.de/10014070095
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Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.; Marin, Alejandra Marin - In: The journal of product & brand management 31 (2022) 4, pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina; Kwak, Hyokjin; Bellan, Monique - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10011313250