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Melewar, T. C.
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46
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Veloutsou, Cleopatra
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Woodside, Arch G.
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Yang, Zhilin
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Fetscherin, Marc
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Schroeder, Jonathan E.
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Peitz, Martin
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Pelsmacker, Patrick de
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Journal of business research : JBR
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630
International journal of production economics
463
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Asia Pacific journal of marketing and logistics
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Journal of the Academy of Marketing Science
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Journal of marketing
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Marketing intelligence & planning
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International journal of hospitality management
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Journal of business-to-business marketing
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Journal of marketing communications
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Tourism management : research, policies, practice
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Strategic Direction
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Journal of travel and tourism marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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International journal of procurement management
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Transportation research / E : an international journal
104
The IUP journal of brand management : IJBRM
103
Journal of operations management
102
Journal of fashion marketing and management
100
International marketing review
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Marketing letters : a journal of research in marketing
96
Production and operations management : an international journal of the Production and Operations Management Society
96
Cogent business & management
95
Journal of international consumer marketing
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Journal of advertising research
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
158
EconStor
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BASE
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RePEc
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1
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
2
The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong
;
Park, Seong Yong
;
Baek, Ingee
;
Lee, Chun-Seon
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
Saved in:
3
Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
-
2010
Persistent link: https://www.econbiz.de/10003975633
Saved in:
4
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
5
Branding a B2B service : does a brand differentiate a logistics service provider?
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10003701537
Saved in:
6
The impact of customer experience on brand equity in a business-to-business services setting
Biedenbach, Galina
;
Marell, Agneta
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 446-458
Persistent link: https://www.econbiz.de/10003980570
Saved in:
7
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
8
Tracing the drivers of B2B brand strength and value
Persson, Niklas
-
2010
Persistent link: https://www.econbiz.de/10003961599
Saved in:
9
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
Saved in:
10
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
Saved in:
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