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Moser, H. R.
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Freeman, Gordon L.
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Moser, H. Ronald
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Johns, Horace E.
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Reynolds, Daniel L.
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Journal of business and economic perspectives
9
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Tennessee's Business
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1
Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.
;
Moser, H. R.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
Saved in:
2
How chiropractic advertising is viewed by the general public : en empirical analysis
Freeman, Gordon L.
;
Moser, H. R.
- In:
Journal of business and economic perspectives
35
(
2009
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10003927899
Saved in:
3
An empirical analysis of consumers' attitudes toward chiropractic services advertising : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Services marketing quarterly
31
(
2010
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10003960134
Saved in:
4
A longitudinal assessment of consumers' attitudes toward accounting advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David
- In:
Services marketing quarterly
36
(
2015
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011339262
Saved in:
5
An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10010362783
Saved in:
6
A longitudinal assessment of consumers' attitudes toward physician's advertising
Moser, H. R.
;
Freeman, Gordon L.
- In:
Journal of business and economic perspectives
43
(
2016
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011617369
Saved in:
7
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
8
How the public views optometrists ̕advertising : an empirical analysis
Freeman, Gordon L.
;
Moser, Homer Ronald
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10003893249
Saved in:
9
An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R.
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
Saved in:
10
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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