List of tables of figures -- Notes on the contributors -- General editor's preface -- Introduction: transformations of retailing in Europe after 1945 / Ralph Jessen and Lydia Langer -- Consumer society revisited : affluence, choice and diversity / Frank Trentmann -- Americanization of retailing?...

Russia's retail landscape, 1860s-1890s -- Palaces of retailing and consumption -- For God, tsar, and consumerism -- Visions of modernity: gender and the retail marketplace, 1905-1914 -- Consuming the city: the culture of the retail marketplace -- War and revolution in the marketplace, 1914-1921...