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Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James; Schibrowsky, John A.; Zhao, Yushan - In: International small business journal : researching … 27 (2009) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
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A hierarchical model of the internal relationship marketing approach to nurse satisfaction
Peltier, James; Schibrowsky, John A.; Nill, Alexander F. - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 899-918
Persistent link: https://www.econbiz.de/10009763954
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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; … - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
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Consumer behavior in the online context
Cummins, Shannon; Peltier, James; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
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Technology adoption by small businesses : an exploratory study of the interrelationships of owner and environmental factors
Peltier, James; Zhao, Yushan; Schibrowsky, John A. - In: International small business journal : researching … 30 (2012) 4, pp. 406-431
Persistent link: https://www.econbiz.de/10009611643
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Critical thinking and reflective learning in the marketing education literature : a historical perspective and future research needs
Dahl, Andrew J.; Peltier, James; Schibrowsky, John A. - In: Journal of marketing education : JME 40 (2018) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10011920799
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Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James; Milne, George R.; Phelps, Joseph E. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
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Enhancing entrepreneurial marketing education : the student perspective
Peltier, James; Scovotti, Carol - In: Journal of small business and enterprise development 17 (2010) 4, pp. 514-536
Persistent link: https://www.econbiz.de/10008780080