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Quasi-franchising : a new mode...
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1
Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements
Shin, Hyunju
;
Casidy, Riza
;
Yoon, Alyssa
;
Yoon, So-Hyang
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011565265
Saved in:
2
Brand and performance signals in the choice of franchise opportunities
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 772-787
Persistent link: https://www.econbiz.de/10010391818
Saved in:
3
Franchise-based brand equity and performance
Felício, J. Augusto
;
Duarte, Margarida
;
Caldeirinha, Vítor
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
Saved in:
4
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
5
Filli Café : experience tea and talk
Jham, Vimi
- In:
Asian journal of management cases
20
(
2023
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10014229841
Saved in:
6
Can encroachment benefit hotel franchisees?
Kim, Tongil TI
;
Jap, Sandy D.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10013258821
Saved in:
7
Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
Saved in:
8
Global operations management during major change : an exploration of industrial practice
Ojiako, Udechukwu
;
Maguire, Stuart
;
Guo, Shuting
- In:
Business process management journal
15
(
2009
)
5
,
pp. 816-839
Persistent link: https://www.econbiz.de/10003889627
Saved in:
9
Brands across borders : determining factors in choosing
franchising
or management contracts for entering international markets
Dev, Chekitan S.
;
Erramilli, M. Krishna
;
Agarwal, Sanjeev
-
2008
Persistent link: https://www.econbiz.de/10003616669
Saved in:
10
McCafe : the McDonald's co-branding experience
Wright, Owen
;
Frazer, Lorrelle
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
6
,
pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
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