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Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.; Pornpitakpan, Chanthika; Singh, … - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
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Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra; Ang, Rodolfo P.; Sy-changco, Joseph A. - In: The marketing review 9 (2009) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
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Impact of sales call adaptiveness and customer willingness on sales call length : a cross-country study of India, China, Korea, and Philippines
Sy-Changco, Joseph A.; Singh, Ramendra; Gregorio, … - In: Journal of global marketing 29 (2016) 1/5, pp. 128-138
Persistent link: https://www.econbiz.de/10011654351
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Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat; Ji, Wenbo; Wang, Xia; Sy-Changco, Joseph A. - In: International marketing review 32 (2015) 3/4, pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
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Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra; Ang, Rodolfo P.; Sy-changco, Joseph A. - In: The marketing review 9 (2009) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10009853147
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Growth of service exports : the Philippine experience
Sy-Changco, Joseph A. - In: SMEs in East Asia in the aftermath of the Asian …, (pp. 542-550). 2000
Persistent link: https://www.econbiz.de/10001603030
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Learning orientation in export functions : impact on export growth
Souchon, Anne L.; Sy-Changco, Joseph A.; Dewsnap, Belinda - In: International marketing review 29 (2012) 2, pp. 175-202
Persistent link: https://www.econbiz.de/10009570013
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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
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Bottom of the pyramid marketing : making, shaping and developing BOP markets
Singh, Ramendra (ed.) - 2019 - First edition
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing...
Persistent link: https://www.econbiz.de/10012049518
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Bottom of the pyramid marketing : making, shaping and developing BOP markets
Singh, Ramendra (ed.) - 2019 - First edition
Persistent link: https://www.econbiz.de/10012033273