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The effect of 3-D product visu...
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ECONIS (ZBW)
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The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
2
Advancing advertising theories and scholarship
Li, Hairong
- In:
Advertising theory
,
(pp. 546-552)
.
2012
Persistent link: https://www.econbiz.de/10009524017
Saved in:
3
The interactive web : toward a new discipline
Li, Hairong
- In:
Journal of advertising research
51
(
2011
),
pp. 13-26
Persistent link: https://www.econbiz.de/10009127027
Saved in:
4
Special section introduction: artificial intelligence and advertising
Li, Hairong
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
Saved in:
5
The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
Saved in:
6
Internet advertising strategy of multinationals in China : a cross cultural analysis
Li, Hairong
;
Li, Ang
;
Zhao, Shuguang
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 125-146
Persistent link: https://www.econbiz.de/10003819159
Saved in:
7
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
Saved in:
8
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Saved in:
9
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
10
Examining the effectiveness of Internet advertising formats
Li, Hairong
;
Leckenby, John D.
- In:
Internet advertising : theory and research
,
(pp. 203-224)
.
2007
Persistent link: https://www.econbiz.de/10003530835
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