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If it tastes bad it must be good : consumer nai͏̈ve theories and the marketing placebo effect

Wright, Scott A.; Hernandez, José Mauro da Costa; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 197-198

Persistent link: https://www.econbiz.de/10009747170

Metaphorical communication, self-presentation, and consumer inference in service encounters

Sundar, Aparna; Dinsmore, John; Paik, Sung-Hee Wendy; … - In: Journal of business research : JBR 72 (2017), pp. 136-146

Persistent link: https://www.econbiz.de/10011645551

The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising

Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 375-387

Persistent link: https://www.econbiz.de/10011410183

The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising

Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - 2016

Although merely repeating a product claim does not influence the objective validity of the claim, it often increases the subjective validity of the claim (the truth effect). Research notes that the truth effect plays an important role in health advertising. The present research investigates the...

Persistent link: https://www.econbiz.de/10014035423

Attributes versus benefits : the role of construal levels and appeal type on the persuasiveness of marketing messages

Hernandez, José Mauro da Costa; Wright, Scott A.; … - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 243-253

Persistent link: https://www.econbiz.de/10011313248

How group loyalties shape ethical judgment and punishment preferences

Wright, Scott A.; Dinsmore, John; Kellaris, James J. - In: Psychology & marketing 30 (2013) 3, pp. 203-210

Persistent link: https://www.econbiz.de/10009728515

Recession, financial hardship, and ethical judgment : do tough times beget tough judges?

Dinsmore, John; Wright, Scott A.; Guo, Xiaoning; … - In: Delivering value in turbulent times : AMA Summer …, (pp. 139-146). 2012

Persistent link: https://www.econbiz.de/10010191494

Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications

Dinsmore, John; Dugan, Riley G.; Wright, Scott A. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 227-240

Persistent link: https://www.econbiz.de/10011591919

Is unnatural unhealthy? Think about it : Overcoming negative halo effects from food labels

Sundar, Aparna; Cao, Edita; Wu, Ruomeng; Kardes, Frank R. - In: Psychology & Marketing 38 (2021) 8, pp. 1280-1292

Persistent link: https://www.econbiz.de/10012535719

The role of perceived variability and the health halo effect in nutritional inference and consumption

Sundar, Aparna; Kardes, Frank R. - In: Psychology & marketing 32 (2015) 5, pp. 512-521

Persistent link: https://www.econbiz.de/10010527123

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