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The comfort food fallacy : avoiding old favorites in times of change
Wood, Stacy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 950-963
Persistent link: https://www.econbiz.de/10003962540
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Prone of progress : using personality to identify suporters of innovative social entrepreneurship
Wood, Stacy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 129-141
Persistent link: https://www.econbiz.de/10009565260
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How consumers behave in a crisis : international lessons (and innovations) from COVID-19
Wood, Stacy - In: Journal of international marketing 30 (2022) 2, pp. 5-12
Persistent link: https://www.econbiz.de/10013257801
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The future of consumer research methods : lessons of a prospective retrospective
Wood, Stacy - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 151-156
Persistent link: https://www.econbiz.de/10014634442
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Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait; Wood, Stacy - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
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The bad thing about good games : the relationship between close sporting events and game-day traffic fatalities
Wood, Stacy; McInnes, Melayne Louise Morgan; Norton, … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 611-621
Persistent link: https://www.econbiz.de/10009407897
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Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.; Loureiro, Yuliya Komarova; Wood, Stacy; … - In: Journal of marketing research : JMR 49 (2012) 3, pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
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Relevance-reloaded and recoded
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 753-755
Persistent link: https://www.econbiz.de/10012877729
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A "good" new brand : what happens when new brands try to stand out through corporate social responsibility
Robinson, Stefanie; Wood, Stacy - In: Journal of business research : JBR 92 (2018), pp. 231-241
Persistent link: https://www.econbiz.de/10011925431
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The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy; Robinson, Stefanie; Poor, Morgan - In: Journal of advertising research 58 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011884968