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Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691

Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain

Areiza-Padilla, Jose Andres; Cervera-Taulet, Amparo - In: Cross cultural & strategic management 30 (2023) 2, pp. 348-374

Persistent link: https://www.econbiz.de/10014317041

How globalization affects consumers: Insights from 30 years of CCT globalization research

Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298

Persistent link: https://www.econbiz.de/10012271437

Job experience and big five personality dimensions

Moscoso, Silvia; Iglesias, Mar - In: International journal of selection and assessment 17 (2009) 2, pp. 239-242

Persistent link: https://www.econbiz.de/10003843775

Modeling and Simulation in Engineering, Economics and Management : International Conference, MS 2016, Teruel, Spain, July 4-5, 2016, Proceedings

León, Raúl (ed.); Muñoz-Torres, María Jesús (ed.); … - 2016

This book contains the refereed proceedings of the International Conference on Modeling and Simulation in Engineering …, Economics and Management, MS 2016, held in Teruel, Spain, in July 2016. The event was co-organized by the AMSE Association and … economy; and engineering and other general applications …