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Boundary spanner turnover in professional services : exploring the outcomes of client retention strategies

Vafeas, Mario - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 901-920

Persistent link: https://www.econbiz.de/10008664029

Client-agency briefing : using paradox theory to overcome challenges associated with client resource deployment

Vafeas, Mario - In: Journal of advertising 50 (2021) 3, pp. 299-308

Persistent link: https://www.econbiz.de/10012607904

Attitudes toward, and use of, textbooks among marketing undergraduates : an exploratory study

Vafeas, Mario - In: Journal of marketing education : JME 35 (2013) 3, pp. 245-258

Persistent link: https://www.econbiz.de/10010210093

Boredom in the creative studio

Vafeas, Mario - In: Journal of advertising 53 (2024) 3, pp. 454-462

Persistent link: https://www.econbiz.de/10014575298

Resource integration for co-creation between marketing agencies and clients

Hughes, Tim; Vafeas, Mario; Hilton, Toni - In: European Journal of Marketing 52 (2018) 5/6, pp. 1329-1354

Purpose: Resource integration is a central idea within service-dominant logic (S-D logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore resource integration between marketing agencies and their clients. Design/methodology/approach: In total,...

Persistent link: https://www.econbiz.de/10012067910

An examination of the dimensions and antecedents of institutionalized creativity

Vafeas, Mario; Hughes, Tim - In: Industrial marketing management : the international … 55 (2016), pp. 59-69

Persistent link: https://www.econbiz.de/10011503614

Inertia, boredom, and complacency in business-to-business relationships : identifying and interpreting antecedents and manifestations

Vafeas, Mario; Hughes, Tim - In: Journal of business research : JBR 130 (2021), pp. 210-220

Persistent link: https://www.econbiz.de/10012544830

Happiness and co-creation of value : playing the blues

Hughes, Tim; Vafeas, Mario - In: Marketing theory 21 (2021) 4, pp. 579-589

Persistent link: https://www.econbiz.de/10012660678

Resource integration : adopting a paradox perspective to inform the management of tensions in customer resource allocation

Vafeas, Mario; Hughes, Tim - In: Industrial marketing management : the international … 91 (2020), pp. 596-609

Persistent link: https://www.econbiz.de/10012422365

Antecedents to value diminution : a dyadic perspective

Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491

Persistent link: https://www.econbiz.de/10011645950