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The Interorganizational Dynamics of Brand Alliances.

Sauvée, Loïc; Coulibaly, Mantiaba - Université Paris-Dauphine

The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

Persistent link: https://www.econbiz.de/10008532696

Brand detachment: Conceptualization, antecedents and proposition of a measurement scale.

Perrin-Martinenq, Delphine - Université Paris-Dauphine

Après avoir clarifié le concept de détachement de la marque, cette communication présente les résultats de notre première collecte de données. La première partie de ce papier conceptualise le phénomène de détachement de la marque : après une présentation succincte de la littérature...

Persistent link: https://www.econbiz.de/10008871983

ACPFILMS : EU-ACP Support Programme for the ACP cinema and audivisual sector

Europäische Kommission / Amt für Zusammenarbeit EuropeAid - 2008

Persistent link: https://www.econbiz.de/10010527734

Internationalisation of film production : a historical review of movie making in Taiwan and Hong Kong

Yang, Yung-Kai - In: International journal of business and globalisation : IJBG 13 (2014) 4, pp. 439-454

Persistent link: https://www.econbiz.de/10011291046

Social media activities impact on the decision of watching films in cinema

Montajula Suvattanadilok - In: Cogent business & management 8 (2021) 1, pp. 1-11

The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate …. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is …

Persistent link: https://www.econbiz.de/10012659748

Product placement in movies : perspectives from motion picture firms

Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116

Persistent link: https://www.econbiz.de/10011676000

Screening Europe in Australasia : transnational silent film before and after the rise of Hollywood

Allen, Julie K. - 2022

Persistent link: https://www.econbiz.de/10013462914

At the movies : avoiding head-to-head competition on the big screen ; the economics of movie distribution

Filson, Darren; Fabre, Fernando; Nava, Alfredo; … - 2000

This paper provides theoretical explanations for devices that movie distributors use to avoid head-to-head competition. We use a simple static model to show how revenuse sharing exhibition contracts providex multiplex owners with incentives to take cross effects on demand into account. Then we...

Persistent link: https://www.econbiz.de/10011561654

At the movies : risk sharing and the economics of exhibition contracts

Filson, Darren; Fabre, Fernando; Nava, Alfredo; … - 2001

The current literature on sharing contracts emphasizes the importance of asymmetric information and typically assumes that one party is risk neutral while the other is risk averse. This paper describes a real-world contract that is widely used - the movie exhibition contract - and argues that...

Persistent link: https://www.econbiz.de/10011565681

Destination image built by the cinema: The case of "Basilicata Coast to Coast"

Bencivenga, Angelo; Chiarullo, Livio; Colangelo, Delio; … - 2012

Film tourism, meaning the phenomenon that is born of the desire to visit film locations, has been the object of … the effects of the film Basilicata Coast to Coast, by Rocco Papaleo, on tourism in Basilicata, (a small region in the … South of Italy) after its success at the box office and several Italian awards. The film, planned with the involvement of …

Persistent link: https://www.econbiz.de/10010294271

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