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Advancing consumer neuroscience
Smidts, Ale; Hsu, Ming; Sanfey, Alan G.; Boksem, … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
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Improving business innovation and research through the application of neuromarketing with ethics : a framework
Oliveira, Jorge Henrique Caldeira de; Giraldi, Janaina … - In: International journal of business innovation and research 9 (2015) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10011506834
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - In: Organizational research methods : ORM 22 (2019) 1, pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
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The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline; Andreu-Perez, Javier; … - In: Journal of economic psychology : research in economic … 36 (2013), pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
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This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick; Brandes, Leif; Chamberlain, Laura; Senior, Carl - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
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From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping; Nelson, Leif D.; Hsu, Ming - In: Journal of marketing research : JMR 52 (2015) 4, pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
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Machines learn neuromarketing : improving preference prediction from self-reports using multiple EEG measures and machine learning
Hakim, Adam; Klorfeld, Shira; Sela, Tal; Friedman, Doron; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 770-791
Persistent link: https://www.econbiz.de/10012939502
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Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee - 2019
Persistent link: https://www.econbiz.de/10012203504
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Consumers' responses to personalized service from medical artificial intelligence and human doctors
Zhang, Yiran; Tan, Wenying; Lee, Eun-Ju - In: Psychology & marketing 41 (2024) 1, pp. 118-133
Persistent link: https://www.econbiz.de/10014467474