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Consumer behaviour
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Pieters, Rik
53
Wedel, Michel
18
Zeelenberg, Marcel
8
Baumgartner, Hans
7
Horen, Femke van
4
Lans, Ralf van der
3
Jong, Martijn G. de
2
Weijters, Bert
2
Zhang, Jie
2
Aribarg, Anocha
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
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Bijmolt, Tammo H. A.
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1
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Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Discussion paper / Center for Economic Research, Tilburg University
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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3
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Handbook of consumer psychology
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1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Sage handbook of advertising
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
53
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53
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1
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
2
Wasting a window of opportunity : anticipated and experienced regret in intention-behavior consistency
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10000168286
Saved in:
3
Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans
;
Pieters, Rik
- In:
Handbook of consumer psychology
,
(pp. 367-392)
.
2008
Persistent link: https://www.econbiz.de/10003716210
Saved in:
4
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
5
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
6
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
7
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
8
Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino
;
Pieters, Rik
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
Saved in:
9
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
10
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
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