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Consumer neuroscience : applic...
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Venkatraman, Vinod
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Faculty & research / Insead : working paper series
7
Journal of marketing research : JMR
5
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing and consumer psychology series
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Marketing letters : a journal of research in marketing
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The aging consumer : perspectives from psychology and marketing
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Handbook of consumer psychology
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Psychology & marketing
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Qualitative market research : an international journal
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Cognition and strategy
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INSEAD Working Paper
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Industrial marketing management : the international journal for industrial and high-tech firms
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International advertising and communication : current insights and empirical findings
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Psychology
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Journal of advertising
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Journal of behavioral decision making
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Journal of business ethics : JOBE
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Journal of consumer behaviour : an international research review
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Journal of marketing research
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Journal of the Association for Consumer Research : JACR
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Organizational research methods : ORM
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Qualitative Market Research: An International Journal
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Rotman School of Management Working Paper
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Stanford University Graduate School of Business research paper
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The Routledge companion to identity and consumption
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The aging consumer : perspectives from psychology and economics
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ECONIS (ZBW)
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1
New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences
Venkatraman, Vinod
;
Clithero, John A.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 143-153
Persistent link: https://www.econbiz.de/10009548884
Saved in:
2
An overall probability of winning heuristic for complex risky decisions : choice and eye fixation evidence
Venkatraman, Vinod
;
Payne, John W.
;
Huettel, Scott A.
- In:
Organizational behavior and human decision processes : …
125
(
2014
)
2
,
pp. 73-87
Persistent link: https://www.econbiz.de/10010485762
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3
Commentaries and rejoinder to "trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study"
Huettel, Scott A.
;
Payne, John W.
;
Yoon, Carolyn
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003810233
Saved in:
4
How choice ambiguity modulates activity in brain areas representing brand preference : evidence from consumer neuroscience
Plassmann, Hilke
;
Kenning, Peter
;
Deppe, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 360-367
Persistent link: https://www.econbiz.de/10003764095
Saved in:
5
A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Plassmann, Hilke
;
Kenning, Peter
;
Ahlert, Dieter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 74-81)
.
2005
Persistent link: https://www.econbiz.de/10003353612
Saved in:
6
Applications of functional magnetic resonance imaging for market research
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 135-152
Persistent link: https://www.econbiz.de/10003458811
Saved in:
7
A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Ahlert, Dieter
;
Kenning, Peter
;
Plassmann, Hilke
- In:
International advertising and communication : current …
,
(pp. 163-178)
.
2006
Persistent link: https://www.econbiz.de/10003378119
Saved in:
8
Neuroökonomie : eine Standortbestimmung aus wirtschaftswissenschaftlicher Perspektive : an overview from an economic perspective
Kenning, Peter
;
Plassmann, Hilke
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 83-128)
.
2007
Persistent link: https://www.econbiz.de/10003512973
Saved in:
9
Neurale Korrelate der Kundenloyalität : eine neuroökonomische Studie
Backhaus, Christof
;
Plassmann, Hilke
;
Kenning, Peter
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 197-224)
.
2007
Persistent link: https://www.econbiz.de/10003512988
Saved in:
10
Belege für ein neurales Korrelat des Framing-Effekts: voreingenommenheitsspezifische Aktivität im ventromedialen präfrontalen Kortex bei Beurteilung von Glaubwürdigkeit
Deppe, Michael
;
Schwindt, Wolfram
;
Krämer, Julia
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 237-276)
.
2007
Persistent link: https://www.econbiz.de/10003513019
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