Narrow search
Showing 1 - 10 of 59
Cover Image
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S. - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Cover Image
A new consumer brand relationships framework
Sreejesh, S.; Roy, Subhadip - In: Consumer brand relationships : meaning, measuring, managing, (pp. 165-197). 2015
Persistent link: https://www.econbiz.de/10011279717
Cover Image
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Cover Image
Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.; Sarkar, Abhigyan; Pradhan, Sudeepta - In: Management research review 39 (2016) 8, pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
Cover Image
Can healthcare servicescape affect customer's attitude? : a study of the mediating role of image congruence and moderating role of customer's prior experience
Sreejesh, S.; Sahoo, Debjani; Mitra, Amarnath - In: Asia-Pacific journal of business administration 8 (2016) 2, pp. 106-126
Persistent link: https://www.econbiz.de/10011552884
Cover Image
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Cover Image
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Cover Image
Bank lending behavior during global financial crisis
Swamy, Vighneswara; Sreejesh, S. - In: Applied economics quarterly 59 (2013) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10010342666
Cover Image
Examining the role of customers' intrinsic motivation on continued usage of mobile banking : a relational approach
Banerjee, Shubhomoy; Sreejesh, S. - In: International journal of bank marketing 40 (2022) 1, pp. 87-109
Persistent link: https://www.econbiz.de/10013165348
Cover Image
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: International journal of retail and distribution management 50 (2022) 1, pp. 36-54
Persistent link: https://www.econbiz.de/10012798300