//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Multichannel customer segmenta...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
91
Relationship marketing
91
Consumer behaviour
78
Konsumentenverhalten
78
Distribution channel
30
Vertriebsweg
30
Einzelhandel
28
Retail trade
28
Customer satisfaction
23
Kundenzufriedenheit
23
Brand management
22
Markenführung
22
Marketingmanagement
22
Kundenwert
21
Marketing management
21
Customer value
20
Dienstleistungsqualität
19
E-commerce
19
Electronic Commerce
19
Service quality
19
Marketingtheorie
17
Marketing theory
16
Online retailing
16
Online-Handel
16
Theorie
16
Theory
16
Internet marketing
14
Online-Marketing
14
Sales promotion
14
Verkaufsförderung
14
Brand image
12
Kundenbindungsprogramm
12
Loyalty program
12
Markenimage
12
Marketing
11
Netherlands
10
Niederlande
10
USA
10
United States
10
Customer service
9
more ...
less ...
Online availability
All
Undetermined
74
Free
63
Type of publication
All
Article
184
Book / Working Paper
90
Type of publication (narrower categories)
All
Article in journal
143
Aufsatz in Zeitschrift
143
Arbeitspapier
37
Working Paper
37
Graue Literatur
27
Non-commercial literature
27
Aufsatz im Buch
18
Book section
18
research-article
4
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
Undetermined
130
German
6
Dutch
1
Author
All
Verhoef, Peter C.
170
Neslin, Scott A.
69
De Keyser, Arne
21
Sloot, Laurens M.
17
Schepers, Jeroen
14
Doorn, Jenny van
13
Langerak, Fred
13
Bijmolt, Tammo H. A.
12
Donkers, Bas
11
Franses, Philip Hans
10
Ailawadi, Kusum L.
9
Dorotic, Matilda
8
Leeflang, Peter
8
Lehmann, Donald R.
8
Heerde, Harald J. van
7
Gedenk, Karen
6
Kannan, P. K.
6
Konuş, Umut
6
Kopalle, Praveen K.
6
Krafft, Manfred
6
Lemon, Katherine N.
6
Wiesel, Thorsten
6
Belanche, Daniel
5
Casaló, Luis V.
5
Fok, Dennis
5
Antonides, Gerrit
4
Bart, Yakov
4
Beckers, Sander F. M.
4
Blattberg, Robert C.
4
Heitmann, Mark
4
Hoekstra, Janita Cornelia
4
Lobschat, Lara
4
Pauwels, Koen
4
Prins, Remco
4
Risselada, Hans
4
Sloot, Laurens
4
Stahl, Florian
4
Sun, Baohong
4
Valentini, Sara
4
Van Vaerenbergh, Yves
4
more ...
less ...
Institution
All
Erasmus Research Institute of Management
9
Department of Economics and Business, Universitat Pompeu Fabra
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Universiteit Rotterdam / Sectie Marktanalyse
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
ERIM report series research in management
18
Journal of retailing
15
MSI reports : working paper series
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing
10
Tuck School of Business working paper / Tuck School of Business at Dartmouth
10
Journal of business research : JBR
8
Journal of service management
7
Marketing letters : a journal of research in marketing
7
Journal of Service Management
6
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Journal of the Academy of Marketing Science
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Foundations and trends in marketing : FTMKT
4
Journal of marketing research : JMR
4
Journal of service research
4
Journal of service research : JSR
4
Retailing in the 21st century : current and future trends
4
ERIM Report Series Reference
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Rotterdam Institute for Business Economic Studies
3
Customer engagement : contemporary issues and challenges
2
Customer engagement marketing
2
European Journal of Marketing
2
European management journal
2
GfK marketing intelligence review
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Handbook of research on customer equity in marketing
2
Harvard business review : HBR
2
Journal of interactive marketing
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : journal of research and management
2
Review of marketing science
2
The history of marketing science
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
World Scientific - Now Publishers series in business
2
A reader in marketing communications
1
AMS review : official publication of the Academy of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
248
OLC EcoSci
12
Other ZBW resources
11
USB Cologne (EcoSocSci)
2
RePEc
1
Showing
1
-
10
of
274
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
2
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
3
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
4
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
5
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
6
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
7
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
8
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
9
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
10
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->